Comparison · Independent · Updated June 2026
Cognism vs Kaspr
In short
Cognism edges it overall at 8.1/10 to Kaspr's 7.0/10. Cognism leads on compliance, while Kaspr leads on pricing & transparency. Kaspr publishes its pricing; Cognism is demo-gated.
Scorecard, side by side
| Our rubric | Cognism | Kaspr |
|---|---|---|
| Overall score | 8.1 | 7.0 |
| Data accuracy | 8.5 | 7.0 |
| Coverage | 7.5 | 6.5 |
| Ease of use | 9.4 | 9.0 |
| Pricing & transparency | 5.5 | 7.5 |
| Compliance | 9.0 | 4.5 |
Scores come from the same rubric applied to every provider. Higher value in each row is highlighted.
Third-party ratings
| Public rating | Cognism | Kaspr |
|---|---|---|
| G2 | 4.5/5 (1,333) | 4.4/5 (838) |
| Capterra | 4.7/5 (257) | – |
Pricing & data, side by side
| Attribute | Cognism | Kaspr |
|---|---|---|
| Entry price | ~£12,000/yr | from £468/yr |
| Pricing transparency | Demo-gated | Published |
| Free plan | No | Yes |
| Free trial | Yes | Yes |
| Verified email | ✓ | ✓ |
| Mobile / direct dials | ✓ | ✓ |
| Intent data | ✓ | – |
| Website visitor ID | – | – |
| CRM enrichment | – | ✓ |
Feature by feature
A union of both vendors' documented features. A dash means the vendor doesn't list that attribute, not necessarily that it's missing.
| Feature | Cognism | Kaspr |
|---|---|---|
| Verified work email | yes | yes |
| Mobile numbers | Phone-verified (Diamond) | Yes (pulled from LinkedIn) |
| Intent data | Add-on (Bombora) | no |
| Website visitor ID | no | no |
| CRM enrichment | yes | yes |
| Chrome extension | yes | yes |
| CRM & sales integrations | Salesforce, HubSpot, Outreach, SalesLoft | HubSpot, Salesforce, Pipedrive, Aircall |
| Free plan | no | Yes (+ 50 sign-up credits) |
| Free trial | Limited sample (~25 leads) | no |
| Contract | Annual only | Monthly or annual (Org: annual) |
| GDPR / compliance | Compliance-first; notified-jurisdiction checks | GDPR-aligned; €240k CNIL fine (2024) |
| UK & EMEA coverage | Excellent | no |
| US coverage | Moderate | Thin |
| Europe coverage | no | Strong (esp. France & UK) |
| Owned by | no | Cognism (since 2022) |
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Cognism
Pros
- Phone-verified "Diamond" mobiles deliver markedly higher connect rates than most rivals.
- Compliance-first, with GDPR treated as an engineering concern and notified-jurisdiction screening across 15+ countries.
- Strongest UK & EMEA coverage in the category; reps can build usable lists on day one.
- Ease of use is the most-praised aspect across G2 (4.5/5) and Capterra (4.7/5) reviews.
Cons
- Pricing is sales-led and opaque, with annual-only contracts, prohibitive for small teams.
- US, Canada and APAC coverage is weaker than its UK/EMEA core.
- Diamond verification covers only a subset of records; "accuracy" claims apply to that subset, not the whole database.
- A US right-of-publicity class action (Kis v. Cognism) settled in 2025 over contact data shown to free-trial users; Cognism denied wrongdoing.
Kaspr
Pros
- Pulls mobiles and emails straight from a LinkedIn profile, group or event in seconds via the Chrome extension.
- Strong European (especially French and UK) mobile coverage, backed by parent company Cognism's data.
- Genuine free plan plus low entry pricing (£39 / $49 per user) with transparent £/€/$ rates.
- Ease of use is the dominant praise across its G2 reviews (4.4/5 from 800+).
Cons
- France's CNIL fined Kaspr €240,000 in December 2024 for unlawfully collecting LinkedIn data, a material flag for regulated buyers.
- Auto-renewal charges and difficulty cancelling are a recurring theme in user reviews.
- US coverage is thin; it works best as a European prospecting tool, not a primary US source.
- The four-pool credit system (phone / direct-email / B2B-email / export) is easy to misjudge.
Frequently asked questions
- Is Cognism or Kaspr better?
- Cognism edges it overall at 8.1/10 to Kaspr's 7.0/10. Cognism leads on compliance, while Kaspr leads on pricing & transparency. Kaspr publishes its pricing; Cognism is demo-gated.
- Which is cheaper, Cognism or Kaspr?
- On entry pricing, Kaspr is the cheaper way in (from £468/yr vs ~£12,000/yr). Credit models differ, so compare what you actually pay per 1,000 contacts, not just the headline.
- Can I use Cognism and Kaspr together?
- Yes, teams often pair a broad database with a specialist tool. Just avoid paying twice for the same coverage; check where Cognism and Kaspr overlap before buying both.