Who are the best B2B data providers in the US?

For US teams we rank ZoomInfo first for the deepest data and built-in intent, Apollo second for all-in-one value, and Lusha third for self-serve simplicity. Cognism scores highest overall but is EMEA-focused, and Kaspr's US coverage is thin.

What's the best alternative to ZoomInfo?

Apollo is the most common ZoomInfo alternative for teams who want similar data plus outreach tools at a fraction of the price; Lusha suits smaller teams wanting self-serve contact data. Cognism is the pick if compliance and EMEA coverage matter more than US depth.

Which US B2B data provider has a free plan?

Apollo, Lusha and Kaspr all offer genuine free plans you can use to test data quality before paying. ZoomInfo and Cognism are demo-gated with no self-serve free tier.

Who are the best B2B data providers in the US?

For US teams we rank ZoomInfo first for the deepest data and built-in intent, Apollo second for all-in-one value, and Lusha third for self-serve simplicity. Cognism scores highest overall but is EMEA-focused, and Kaspr's US coverage is thin.

What's the best alternative to ZoomInfo?

Apollo is the most common ZoomInfo alternative for teams who want similar data plus outreach tools at a fraction of the price; Lusha suits smaller teams wanting self-serve contact data. Cognism is the pick if compliance and EMEA coverage matter more than US depth.

Which US B2B data provider has a free plan?

Apollo, Lusha and Kaspr all offer genuine free plans you can use to test data quality before paying. ZoomInfo and Cognism are demo-gated with no self-serve free tier.

Ranked · US · Updated June 2026

The best B2B data providers in the US

In short

In the US, ZoomInfo offers the deepest database and Apollo the best all-in-one value, while UpLead and Lead411 are accuracy-focused, value-priced alternatives. Lusha is a quick self-serve option; Cognism scores highest overall but is EMEA-focused, and Kaspr is thin stateside. Here's how the seven compare.

1

ZoomInfo

The deepest US B2B database, with intent, visitor-ID and enrichment in one platform, at an enterprise price.

7.3 /10

The US heavyweight: the deepest contact and company data, plus intent and website visitor ID in one platform. Expect opaque five-figure pricing and rigid auto-renewing contracts in return.
- Entry price ~$14,995/yr
- Pricing Demo-gated
- Free plan No
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2

Apollo

All-in-one prospecting (database, sequencer and dialer) at a fraction of the enterprise price, strongest in the US.

7.4 /10

The value pick: a large US database plus a sequencer and dialer in one subscription, with a genuinely usable free plan. US accuracy is solid; email deliverability is the thing to watch.
- Entry price from $588/yr
- Pricing Published
- Free plan Yes
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3

UpLead

Self-serve US contact data with a 95% accuracy guarantee and real-time email verification.

7.5 /10

A self-serve ZoomInfo alternative with a 95% accuracy guarantee and real-time email verification. The North American database is smaller than the enterprise players' but cleaner, and the published pricing makes it easy to start.
- Entry price from $888/yr
- Pricing Published
- Free plan No
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4

Lusha

Self-serve B2B contact data with a one-click Chrome extension and transparent, published pricing.

7.3 /10

A fast, self-serve route to US email and direct dials, with transparent pricing and a free plan. Best for SMB reps; the credit model rewards email over phone-heavy prospecting.
- Entry price from $449/yr
- Pricing Published
- Free plan Yes
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5

Lead411

US contact data plus Bombora-powered intent, with transparent, value-priced plans.

7.2 /10

US contact data with Bombora-powered buyer intent bundled in at a fraction of enterprise pricing. Strong, verified US emails and direct dials; the watch-out is data freshness on a ~90-day cycle.
- Entry price from $490/yr
- Pricing Published
- Free plan No
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6

Cognism

GDPR-first sales intelligence with phone-verified mobile numbers, strongest across the UK & EMEA.

8.1 /10

Our highest-scoring provider overall, but its edge is UK/EMEA, and US coverage is only moderate. Worth it for US teams selling into Europe; less so for purely domestic outreach.
- Entry price ~$15,000/yr
- Pricing Demo-gated
- Free plan No
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7

Kaspr

LinkedIn prospecting with one-click mobile and email reveals, strongest across Europe, backed by Cognism.

7.0 /10

Strong for European prospecting but thin in the US, better as a supplementary LinkedIn tool than a primary US data source. Note its €240k CNIL fine over data sourcing.
- Entry price from $588/yr
- Pricing Published
- Free plan Yes
Visit Kaspr
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Read our Kaspr review →

Every score comes from the same rubric, applied identically. See the consolidated pricing table for all providers side by side , or check whether buying B2B data is legal in the US .

Frequently asked questions

Who are the best B2B data providers in the US?: For US teams we rank ZoomInfo first for the deepest data and built-in intent, Apollo second for all-in-one value, and Lusha third for self-serve simplicity. Cognism scores highest overall but is EMEA-focused, and Kaspr's US coverage is thin.
What's the best alternative to ZoomInfo?: Apollo is the most common ZoomInfo alternative for teams who want similar data plus outreach tools at a fraction of the price; Lusha suits smaller teams wanting self-serve contact data. Cognism is the pick if compliance and EMEA coverage matter more than US depth.
Which US B2B data provider has a free plan?: Apollo, Lusha and Kaspr all offer genuine free plans you can use to test data quality before paying. ZoomInfo and Cognism are demo-gated with no self-serve free tier.