Independent · UK & US · Updated June 2026
The independent buyer's guide to B2B data providers.
Compare every major tool on one published rubric, and see the pricing vendors keep behind a demo.
- 13 providers scored
- 1 rubric for all
- 0 paid placements
Every provider, scored
One rubric, applied to all 13. The badge flags who publishes pricing and who hides it behind a demo; the figures, sourced and dated, are on the pricing page.
- 1 8.1 Cognism GDPR-first sales intelligence with phone-verified mobile numbers, strongest across the UK & EMEA. Demo-gated
- 2 7.5 UpLead Self-serve US contact data with a 95% accuracy guarantee and real-time email verification. Publishes pricing
- 3 7.4 Apollo All-in-one prospecting (database, sequencer and dialer) at a fraction of the enterprise price, strongest in the US. Publishes pricing
- 4 7.4 Clay Programmable data enrichment that runs "waterfall" lookups across 150+ providers; powerful, if you'll learn it. Publishes pricing
- 5 7.4 Bombora The intent-data standard, a consent-based co-op that flags which companies are in-market for your category. Demo-gated
- 6 7.3 Dealfront European website-visitor ID and B2B sales intelligence: Leadfeeder + Echobot, GDPR-native, with a free tier. Publishes pricing
- 7 7.3 Lusha Self-serve B2B contact data with a one-click Chrome extension and transparent, published pricing. Publishes pricing
- 8 7.3 ZoomInfo The deepest US B2B database, with intent, visitor-ID and enrichment in one platform, at an enterprise price. Demo-gated
- 9 7.2 Lead411 US contact data plus Bombora-powered intent, with transparent, value-priced plans. Publishes pricing
- 10 7.0 Kaspr LinkedIn prospecting with one-click mobile and email reveals, strongest across Europe, backed by Cognism. Publishes pricing
- 11 6.8 RocketReach Self-serve email and phone lookups across a large global database, with transparent lookup-based pricing. Publishes pricing
- 12 6.4 Lead Forensics Reverse-IP website-visitor identification that shows which companies browse your site, at an enterprise price. Demo-gated
- 13 6.3 Seamless.ai Real-time AI contact search with huge US volume and a free tier, if you can live with variable accuracy. Demo-gated
The real-pricing table
Skip the demo. See what they actually cost.
8 providers publish their pricing; 5 hide it behind a sales call. We list both: real prices where they publish them, researched estimates where they don't, each one sourced and dated.