How much does Cognism cost?

In the UK, Cognism doesn't publish pricing; estimates start around £12,000/year. In the US it's estimated from $15,000/year. Because pricing is custom-quoted, treat published figures as estimates and confirm with the vendor.

Does Cognism have a free plan or trial?

Cognism offers a limited free trial or sample rather than a free plan.

Is Cognism worth the price?

We score Cognism 8.1/10 overall, with pricing & transparency at 5.5/10. Opaque pricing makes it harder to judge value without a quote. See the full breakdown in our review.

What's a cheaper alternative to Cognism?

Lusha is a lower-cost option (from $449/yr vs ~£12,000/yr). Compare them side by side before switching; the credit models differ.

How much does Cognism cost?

In the UK, Cognism doesn't publish pricing; estimates start around £12,000/year. In the US it's estimated from $15,000/year. Because pricing is custom-quoted, treat published figures as estimates and confirm with the vendor.

Does Cognism have a free plan or trial?

Cognism offers a limited free trial or sample rather than a free plan.

Is Cognism worth the price?

We score Cognism 8.1/10 overall, with pricing & transparency at 5.5/10. Opaque pricing makes it harder to judge value without a quote. See the full breakdown in our review.

What's a cheaper alternative to Cognism?

Lusha is a lower-cost option (from $449/yr vs ~£12,000/yr). Compare them side by side before switching; the credit models differ.

Pricing · Independent · Updated June 2026

Cognism pricing

In short

Cognism doesn't publish pricing; it's sales-led and demo-gated. In the UK it is estimated from £12,000/year. A limited free trial is available.

United Kingdom pricing

Not publicly listed

Sales-led, annual-only, custom-quoted: Cognism publishes no UK price list. Figures below are estimates converted from third-party USD reports (Vendr, LeadIQ). estimate; confirm with Cognism.

Plan	Price	Billing	Notes
Grow	£12,000 est.	/ year	Estimated ~£12k+/yr, with a per-seat element (~£1,200–2,000/user/yr). Unconfirmed estimate.
Diamond / Elevate	£18,000 est.	/ year	Adds phone-verified Diamond Data; estimated ~£18k+/yr, higher with intent data. Unconfirmed estimate.

United States pricing

Not publicly listed

US quotes reported ~$15k (Grow) to $25k+ (Elevate/Diamond) per year, plus per-seat. Vendr-style procurement data points to a 12-month minimum and 10–15% renewal uplifts. Unconfirmed estimate.

Plan	Price	Billing	Notes
Grow	$15,000 est.	/ year	Reported base ~$15k/yr + ~$1,500/user. Unconfirmed estimate.
Elevate / Diamond	$25,000 est.	/ year	Reported ~$25k+/yr; ~$2,500/user minimum on Diamond. Unconfirmed estimate.

What you'll actually pay

Cognism doesn't publish pricing. The figures below are researched estimates from procurement data and reported quotes, flagged "unconfirmed estimate." Expect an annual contract and a per-seat element, and treat the first quote as negotiable.

Our estimates are sourced on each figure below and flagged unconfirmed estimate. See how we source pricing.

See Cognism pricing

We may earn a commission when you buy through links on this site. It never affects our scores, rankings or verdicts. See our methodology.

Frequently asked questions

How much does Cognism cost?: In the UK, Cognism doesn't publish pricing; estimates start around £12,000/year. In the US it's estimated from $15,000/year. Because pricing is custom-quoted, treat published figures as estimates and confirm with the vendor.
Does Cognism have a free plan or trial?: Cognism offers a limited free trial or sample rather than a free plan.
Is Cognism worth the price?: We score Cognism 8.1/10 overall, with pricing & transparency at 5.5/10. Opaque pricing makes it harder to judge value without a quote. See the full breakdown in our review.
What's a cheaper alternative to Cognism?: Lusha is a lower-cost option (from $449/yr vs ~£12,000/yr). Compare them side by side before switching; the credit models differ.