Comparison · Independent · Updated June 2026
Apollo vs Kaspr
In short
Apollo edges it overall at 7.4/10 to Kaspr's 7.0/10. Apollo leads on compliance, while Kaspr leads on data accuracy.
Scorecard, side by side
| Our rubric | Apollo | Kaspr |
|---|---|---|
| Overall score | 7.4 | 7.0 |
| Data accuracy | 6.5 | 7.0 |
| Coverage | 7.5 | 6.5 |
| Ease of use | 9.1 | 9.0 |
| Pricing & transparency | 8.5 | 7.5 |
| Compliance | 6.0 | 4.5 |
Scores come from the same rubric applied to every provider. Higher value in each row is highlighted.
Third-party ratings
| Public rating | Apollo | Kaspr |
|---|---|---|
| G2 | 4.7/5 (9,665) | 4.4/5 (838) |
| Capterra | 4.5/5 (394) | – |
Pricing & data, side by side
| Attribute | Apollo | Kaspr |
|---|---|---|
| Entry price | from $588/yr | from £468/yr |
| Pricing transparency | Published | Published |
| Free plan | Yes | Yes |
| Free trial | Yes | Yes |
| Verified email | ✓ | ✓ |
| Mobile / direct dials | ✓ | ✓ |
| Intent data | ✓ | – |
| Website visitor ID | – | – |
| CRM enrichment | ✓ | ✓ |
Feature by feature
A union of both vendors' documented features. A dash means the vendor doesn't list that attribute, not necessarily that it's missing.
| Feature | Apollo | Kaspr |
|---|---|---|
| Verified work email | yes | yes |
| Mobile / direct dials | Yes (credit-based) | Yes (pulled from LinkedIn) |
| Intent / buying signals | yes | no |
| Website visitor ID | no | no |
| CRM enrichment | yes | yes |
| Multichannel sequencer | Yes (email + call + LinkedIn) | no |
| Built-in dialer | Yes (higher tiers) | no |
| Chrome extension | yes | yes |
| Free plan | Yes, generous | Yes (+ 50 sign-up credits) |
| Contract | Monthly or annual (Org: 3-seat min) | Monthly or annual (Org: annual) |
| GDPR / compliance | GDPR/CCPA stated; community-data model | GDPR-aligned; €240k CNIL fine (2024) |
| US coverage | Strong | Thin |
| UK / EU coverage | Weaker: accuracy drops outside the US | no |
| CRM integrations | no | HubSpot, Salesforce, Pipedrive, Aircall |
| Europe coverage | no | Strong (esp. France & UK) |
| Owned by | no | Cognism (since 2022) |
Visit Apollo
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Apollo
Pros
- All-in-one, with a large contact database, multichannel sequencer and dialer in one subscription, replacing a multi-tool stack.
- Strong value for money, among the lowest price-per-seat in the category, with a genuinely usable free plan.
- Ease of use is the
- 200M+ contacts claimed with strong US coverage and 65+ search filters.
Cons
- Data accuracy is the recurring complaint, especially outside the US, where independent tests put UK/EU accuracy well below the headline 98.5% claim.
- Bounce rates on Apollo-sourced emails are reported at 15–25%+, higher internationally.
- Its crowdsourced "living data network" model raises GDPR-consent questions for European outreach.
- Support is slow on lower tiers, and billing and account-suspension disputes are a recurring complaint.
Kaspr
Pros
- Pulls mobiles and emails straight from a LinkedIn profile, group or event in seconds via the Chrome extension.
- Strong European (especially French and UK) mobile coverage, backed by parent company Cognism's data.
- Genuine free plan plus low entry pricing (£39 / $49 per user) with transparent £/€/$ rates.
- Ease of use is the dominant praise across its G2 reviews (4.4/5 from 800+).
Cons
- France's CNIL fined Kaspr €240,000 in December 2024 for unlawfully collecting LinkedIn data, a material flag for regulated buyers.
- Auto-renewal charges and difficulty cancelling are a recurring theme in user reviews.
- US coverage is thin; it works best as a European prospecting tool, not a primary US source.
- The four-pool credit system (phone / direct-email / B2B-email / export) is easy to misjudge.
Frequently asked questions
- Is Apollo or Kaspr better?
- Apollo edges it overall at 7.4/10 to Kaspr's 7.0/10. Apollo leads on compliance, while Kaspr leads on data accuracy.
- Which is cheaper, Apollo or Kaspr?
- On entry pricing, Kaspr is the cheaper way in (from £468/yr vs from $588/yr). Credit models differ, so compare what you actually pay per 1,000 contacts, not just the headline.
- Can I use Apollo and Kaspr together?
- Yes, teams often pair a broad database with a specialist tool. Just avoid paying twice for the same coverage; check where Apollo and Kaspr overlap before buying both.