Does Apollo offer a free trial?

Apollo offers a limited free trial or sample so you can test data quality before committing.

Is Apollo GDPR compliant?

States EU/UK GDPR and CCPA/CPRA compliance, offers a DPA and a privacy centre, and relies on a legitimate-interest basis for holding business-contact data. The catch is its 'living data network': contacts are partly crowdsourced from users who sync their inboxes, which has drawn GDPR-consent criticism for European prospects. No regulator fine on record, but confirm your lawful basis before EU/UK outreach.

Review · Independent · Updated June 2026

Apollo review

Item: Apollo
Rating: 7.4
Author: B2B Data Reviews

All-in-one prospecting (database, sequencer and dialer) at a fraction of the enterprise price, strongest in the US.

In short

Apollo.io is an all-in-one sales platform (a large contact database plus a multichannel sequencer and dialer), best known for value for money and a genuinely usable free plan. It's strongest in the US; outside it, data accuracy and deliverability are the weak spots independent tests keep flagging.

Third-party ratingsVerifiable public scores. Check them yourself.

G24.7/59,665 reviews View on G2 ↗
Capterra4.5/5394 reviews View on Capterra ↗

Why just these: G2 and Capterra are verified-buyer reviews, so they reflect what paying customers think. How we weigh review sources →

As displayed June 2026. Ratings change; the links above show today's figures.

Visit Apollo

We may earn a commission when you buy through links on this site. It never affects our scores, rankings or verdicts. See our methodology.

At a glance

Founded: 2015
HQ: San Francisco, US
Best for: Startups and SMB teams wanting database + outreach in one tool; US-focused prospecting on a budget; Teams that want to start on a free plan and scale
Free trial: Yes (limited)

Pros and cons

Pros

All-in-one, with a large contact database, multichannel sequencer and dialer in one subscription, replacing a multi-tool stack.
Strong value for money, among the lowest price-per-seat in the category, with a genuinely usable free plan.
Ease of use is the
200M+ contacts claimed with strong US coverage and 65+ search filters.

Cons

Data accuracy is the recurring complaint, especially outside the US, where independent tests put UK/EU accuracy well below the headline 98.5% claim.
Bounce rates on Apollo-sourced emails are reported at 15–25%+, higher internationally.
Its crowdsourced "living data network" model raises GDPR-consent questions for European outreach.
Support is slow on lower tiers, and billing and account-suspension disputes are a recurring complaint.

Apollo pricing

United States pricing

Published pricing

Apollo publishes self-serve per-user pricing (USD), billed monthly or annually, plus a generous free plan. Credits split into email, mobile and export pools; paid plans include effectively unlimited email credits under a fair-use cap. Figures are Apollo's published annual rates, corroborated across multiple third-party sources (Apollo renders its price table client-side).

Plan	Price	Billing	Notes
Free	$0	/ month	Generous free plan; 2 active sequences, 250 emails/day, Gmail only.
Basic	$49	/ month	$49/user/mo billed annually ($59 monthly); adds CRM integrations.
Professional	$79	/ month	$79/user/mo billed annually ($99 monthly); adds dialer & A/B testing.
Organization	$119	/ month	$119/user/mo billed annually ($149 monthly); minimum 3 users; adds SSO & advanced API.

Frequently asked questions

How much does Apollo cost?: US plans are from $588/year.
Does Apollo offer a free trial?: Apollo offers a limited free trial or sample so you can test data quality before committing.
Is Apollo GDPR compliant?: States EU/UK GDPR and CCPA/CPRA compliance, offers a DPA and a privacy centre, and relies on a legitimate-interest basis for holding business-contact data. The catch is its 'living data network': contacts are partly crowdsourced from users who sync their inboxes, which has drawn GDPR-consent criticism for European prospects. No regulator fine on record, but confirm your lawful basis before EU/UK outreach.