Comparison · Independent · Updated June 2026
Apollo vs RocketReach
In short
Apollo edges it overall at 7.4/10 to RocketReach's 6.8/10. Apollo leads on pricing & transparency
Scorecard, side by side
| Our rubric | Apollo | RocketReach |
|---|---|---|
| Overall score | 7.4 | 6.8 |
| Data accuracy | 6.5 | 6.0 |
| Coverage | 7.5 | 7.0 |
| Ease of use | 9.1 | 8.8 |
| Pricing & transparency | 8.5 | 6.5 |
| Compliance | 6.0 | 5.5 |
Scores come from the same rubric applied to every provider. Higher value in each row is highlighted.
Third-party ratings
| Public rating | Apollo | RocketReach |
|---|---|---|
| G2 | 4.7/5 (9,665) | 4.4/5 (1,363) |
| Capterra | 4.5/5 (394) | 4.1/5 (140) |
Pricing & data, side by side
| Attribute | Apollo | RocketReach |
|---|---|---|
| Entry price | from $588/yr | from $399/yr |
| Pricing transparency | Published | Published |
| Free plan | Yes | Yes |
| Free trial | Yes | Yes |
| Verified email | ✓ | ✓ |
| Mobile / direct dials | ✓ | ✓ |
| Intent data | ✓ | – |
| Website visitor ID | – | – |
| CRM enrichment | ✓ | ✓ |
Feature by feature
A union of both vendors' documented features. A dash means the vendor doesn't list that attribute, not necessarily that it's missing.
| Feature | Apollo | RocketReach |
|---|---|---|
| Verified work email | yes | Work + personal |
| Mobile / direct dials | Yes (credit-based) | Yes (Pro+ plans) |
| Intent / buying signals | yes | no |
| Website visitor ID | no | no |
| CRM enrichment | yes | yes |
| Multichannel sequencer | Yes (email + call + LinkedIn) | no |
| Built-in dialer | Yes (higher tiers) | no |
| Chrome extension | yes | yes |
| Free plan | Yes, generous | Yes (5 lookups) |
| Contract | Monthly or annual (Org: 3-seat min) | Monthly or annual |
| GDPR / compliance | GDPR/CCPA stated; community-data model | Partial; CA data-broker registered |
| US coverage | Strong | Strong |
| UK / EU coverage | Weaker: accuracy drops outside the US | Weaker |
| API access | no | Yes (Ultimate+) |
Visit Apollo
We may earn a commission when you buy through links on this site. It never affects our scores, rankings or verdicts. See our methodology.
Apollo
Pros
- All-in-one, with a large contact database, multichannel sequencer and dialer in one subscription, replacing a multi-tool stack.
- Strong value for money, among the lowest price-per-seat in the category, with a genuinely usable free plan.
- Ease of use is the
- 200M+ contacts claimed with strong US coverage and 65+ search filters.
Cons
- Data accuracy is the recurring complaint, especially outside the US, where independent tests put UK/EU accuracy well below the headline 98.5% claim.
- Bounce rates on Apollo-sourced emails are reported at 15–25%+, higher internationally.
- Its crowdsourced "living data network" model raises GDPR-consent questions for European outreach.
- Support is slow on lower tiers, and billing and account-suspension disputes are a recurring complaint.
RocketReach
Pros
- Large database (700M+ professionals, 60M+ companies claimed) with a fast Chrome extension.
- Transparent, self-serve lookup-based pricing and a free tier to test before paying.
- Ease of use is the top-praised theme across reviews (Capterra Ease of Use 4.5/5).
- Finds both work and personal emails plus social profiles and direct dials.
Cons
- Data accuracy and outdated contacts are the main complaints, and worse outside the US.
- The entry Essentials plan is email-only; phone lookups need a pricier tier.
- Lookups don't roll over, and extra lookups are charged as overage.
- Auto-renewal and refund complaints are a recurring theme in user reviews.
Frequently asked questions
- Is Apollo or RocketReach better?
- Apollo edges it overall at 7.4/10 to RocketReach's 6.8/10. Apollo leads on pricing & transparency
- Which is cheaper, Apollo or RocketReach?
- On entry pricing, RocketReach is the cheaper way in (from $399/yr vs from $588/yr). Credit models differ, so compare what you actually pay per 1,000 contacts, not just the headline.
- Can I use Apollo and RocketReach together?
- Yes, teams often pair a broad database with a specialist tool. Just avoid paying twice for the same coverage; check where Apollo and RocketReach overlap before buying both.