Comparison · Independent · Updated June 2026
Cognism vs Dealfront
In short
Cognism edges it overall at 8.1/10 to Dealfront's 7.3/10. Cognism leads on data accuracy, while Dealfront leads on pricing & transparency. Dealfront publishes its pricing; Cognism is demo-gated.
Scorecard, side by side
| Our rubric | Cognism | Dealfront |
|---|---|---|
| Overall score | 8.1 | 7.3 |
| Data accuracy | 8.5 | 7.0 |
| Coverage | 7.5 | 7.0 |
| Ease of use | 9.4 | 8.7 |
| Pricing & transparency | 5.5 | 6.0 |
| Compliance | 9.0 | 8.0 |
Scores come from the same rubric applied to every provider. Higher value in each row is highlighted.
Third-party ratings
| Public rating | Cognism | Dealfront |
|---|---|---|
| G2 | 4.5/5 (1,333) | 4.3/5 (861) |
| Capterra | 4.7/5 (257) | 4.2/5 (135) |
Pricing & data, side by side
| Attribute | Cognism | Dealfront |
|---|---|---|
| Entry price | ~£12,000/yr | from €1,188/yr |
| Pricing transparency | Demo-gated | Published |
| Free plan | No | Yes |
| Free trial | Yes | Yes |
| Verified email | ✓ | ✓ |
| Mobile / direct dials | ✓ | – |
| Intent data | ✓ | – |
| Website visitor ID | – | ✓ |
| CRM enrichment | – | – |
Feature by feature
A union of both vendors' documented features. A dash means the vendor doesn't list that attribute, not necessarily that it's missing.
| Feature | Cognism | Dealfront |
|---|---|---|
| Verified work email | yes | Contacts at identified companies (Connect) |
| Mobile numbers | Phone-verified (Diamond) | no |
| Intent data | Add-on (Bombora) | Visit-based |
| Website visitor ID | no | Yes, reverse-IP + EU trade-register data |
| CRM enrichment | yes | no |
| Chrome extension | yes | no |
| CRM & sales integrations | Salesforce, HubSpot, Outreach, SalesLoft | Salesforce, HubSpot, Pipedrive, Slack |
| Free plan | no | Yes (Web Visitors, 100 companies/mo) |
| Free trial | Limited sample (~25 leads) | Yes (14-day) |
| Contract | Annual only | Monthly or annual; full platform annual |
| GDPR / compliance | Compliance-first; notified-jurisdiction checks | EU-native; data from official public trade registers |
| UK & EMEA coverage | Excellent | no |
| US coverage | Moderate | Weaker |
| Firmographic data | no | yes |
| Europe coverage | no | Strong (esp. DACH & UK) |
| Formed from | no | Echobot + Leadfeeder (merged 2022) |
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Cognism
Pros
- Phone-verified "Diamond" mobiles deliver markedly higher connect rates than most rivals.
- Compliance-first, with GDPR treated as an engineering concern and notified-jurisdiction screening across 15+ countries.
- Strongest UK & EMEA coverage in the category; reps can build usable lists on day one.
- Ease of use is the most-praised aspect across G2 (4.5/5) and Capterra (4.7/5) reviews.
Cons
- Pricing is sales-led and opaque, with annual-only contracts, prohibitive for small teams.
- US, Canada and APAC coverage is weaker than its UK/EMEA core.
- Diamond verification covers only a subset of records; "accuracy" claims apply to that subset, not the whole database.
- A US right-of-publicity class action (Kis v. Cognism) settled in 2025 over contact data shown to free-trial users; Cognism denied wrongdoing.
Dealfront
Pros
- Free, published Web Visitors tier (up to 100 companies/mo), a rare no-cost way to test visitor ID.
- EU-native sourcing, with company data compiled from official public trade registers, cleaner than scraped profiles.
- Strong DACH and wider European coverage, the deepest of the visitor-ID tools we rank.
- Ease of use is well-rated (Capterra Ease of Use 4.5/5), and it pairs visitor ID with prospecting data in one platform.
Cons
- The full platform is demo-gated and expensive, reported ~$1,500–3,750/mo all-in, and Capterra value-for-money is a below-average 3.9/5.
- Coverage and data quality thin out markedly outside Europe; US data is weaker than the native US players.
- Like all reverse-IP tools, it identifies the visiting company, not the individual person.
- The 2022 Echobot/Leadfeeder merger trimmed the free tier, and legacy Leadfeeder customers report 20–40% price rises in the transition.
Frequently asked questions
- Is Cognism or Dealfront better?
- Cognism edges it overall at 8.1/10 to Dealfront's 7.3/10. Cognism leads on data accuracy, while Dealfront leads on pricing & transparency. Dealfront publishes its pricing; Cognism is demo-gated.
- Which is cheaper, Cognism or Dealfront?
- On entry pricing, Dealfront is the cheaper way in (from €1,188/yr vs ~£12,000/yr). Credit models differ, so compare what you actually pay per 1,000 contacts, not just the headline.
- Can I use Cognism and Dealfront together?
- Yes, teams often pair a broad database with a specialist tool. Just avoid paying twice for the same coverage; check where Cognism and Dealfront overlap before buying both.