Comparison · Independent · Updated June 2026
Lusha vs RocketReach
In short
Lusha edges it overall at 7.3/10 to RocketReach's 6.8/10. Lusha leads on data accuracy
Scorecard, side by side
| Our rubric | Lusha | RocketReach |
|---|---|---|
| Overall score | 7.3 | 6.8 |
| Data accuracy | 7.0 | 6.0 |
| Coverage | 7.0 | 7.0 |
| Ease of use | 9.2 | 8.8 |
| Pricing & transparency | 7.0 | 6.5 |
| Compliance | 6.0 | 5.5 |
Scores come from the same rubric applied to every provider. Higher value in each row is highlighted.
Third-party ratings
| Public rating | Lusha | RocketReach |
|---|---|---|
| G2 | 4.3/5 (1,667) | 4.4/5 (1,363) |
| Capterra | 4.0/5 (398) | 4.1/5 (140) |
Pricing & data, side by side
| Attribute | Lusha | RocketReach |
|---|---|---|
| Entry price | from $449/yr | from $399/yr |
| Pricing transparency | Published | Published |
| Free plan | Yes | Yes |
| Free trial | Yes | Yes |
| Verified email | ✓ | ✓ |
| Mobile / direct dials | ✓ | ✓ |
| Intent data | ✓ | – |
| Website visitor ID | – | – |
| CRM enrichment | ✓ | ✓ |
Feature by feature
A union of both vendors' documented features. A dash means the vendor doesn't list that attribute, not necessarily that it's missing.
| Feature | Lusha | RocketReach |
|---|---|---|
| Verified work email | yes | Work + personal |
| Mobile / direct dials | Yes (10 credits each) | Yes (Pro+ plans) |
| Intent / buying signals | Yes (job changes, funding, hiring) | no |
| Website visitor ID | no | no |
| CRM enrichment | yes | yes |
| Chrome extension | yes | yes |
| CRM integrations | Salesforce, HubSpot, Pipedrive, Outreach | no |
| Free plan | Yes (40 credits/mo) | Yes (5 lookups) |
| Contract | Monthly or annual | Monthly or annual |
| GDPR / compliance | ISO 27701/27001, SOC 2; Garante probe open | Partial; CA data-broker registered |
| US coverage | Strong | Strong |
| UK coverage | Strong | Weaker |
| Continental EU coverage | Weaker than EU specialists | no |
| API access | no | Yes (Ultimate+) |
Visit Lusha
We may earn a commission when you buy through links on this site. It never affects our scores, rankings or verdicts. See our methodology.
Lusha
Pros
- One-click Chrome extension and near-zero learning curve, the most-praised feature on G2 (4.3/5) and Capterra (Ease of Use 4.6/5).
- Reliable verified email and direct-dial data for the US, UK and Canada.
- Genuine free plan (40 credits/month) plus transparent published pricing; test before you talk to sales.
- Independently audited under ISO 27701, ISO 27001 and SOC 2 Type II, with TrustArc and ePrivacyseal validation.
Cons
- The credit model bites; revealing a phone number costs 10× an email, so phone-heavy teams burn credits fast.
- Per-seat pricing and reported 8–15% renewal increases push real team cost above the headline.
- Coverage and accuracy thin out across continental Europe and APAC versus EU specialists like Cognism.
- Italy's data-protection regulator opened an investigation in 2025 into how Lusha sources data; a 2020 exposé questioned its early sourcing.
RocketReach
Pros
- Large database (700M+ professionals, 60M+ companies claimed) with a fast Chrome extension.
- Transparent, self-serve lookup-based pricing and a free tier to test before paying.
- Ease of use is the top-praised theme across reviews (Capterra Ease of Use 4.5/5).
- Finds both work and personal emails plus social profiles and direct dials.
Cons
- Data accuracy and outdated contacts are the main complaints, and worse outside the US.
- The entry Essentials plan is email-only; phone lookups need a pricier tier.
- Lookups don't roll over, and extra lookups are charged as overage.
- Auto-renewal and refund complaints are a recurring theme in user reviews.
Frequently asked questions
- Is Lusha or RocketReach better?
- Lusha edges it overall at 7.3/10 to RocketReach's 6.8/10. Lusha leads on data accuracy
- Which is cheaper, Lusha or RocketReach?
- On entry pricing, RocketReach is the cheaper way in (from $399/yr vs from $449/yr). Credit models differ, so compare what you actually pay per 1,000 contacts, not just the headline.
- Can I use Lusha and RocketReach together?
- Yes, teams often pair a broad database with a specialist tool. Just avoid paying twice for the same coverage; check where Lusha and RocketReach overlap before buying both.