Review · Independent · Updated June 2026
Lusha review
Self-serve B2B contact data with a one-click Chrome extension and transparent, published pricing.
Lusha is a self-serve B2B contact-data tool built around a one-click Chrome extension, strongest for US, UK and Canadian email and direct dials. Transparent published pricing and a free plan make it easy to start; the 10-credits-per-phone model and thinner European coverage are the catch.
Third-party ratingsVerifiable public scores. Check them yourself.
- G24.3/51,667 reviews View on G2 ↗
- Capterra4.0/5398 reviews View on Capterra ↗
Why just these: G2 and Capterra are verified-buyer reviews, so they reflect what paying customers think. How we weigh review sources →
As displayed June 2026. Ratings change; the links above show today's figures.
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At a glance
- Founded
- 2016
- HQ
- Boston, US
- Best for
- SMB and mid-market reps who want quick, self-serve contact data; US/UK prospecting from LinkedIn via a Chrome extension; Teams that want to start free and scale on a published price
- Free trial
- Yes (limited)
Pros and cons
Pros
- One-click Chrome extension and near-zero learning curve, the most-praised feature on G2 (4.3/5) and Capterra (Ease of Use 4.6/5).
- Reliable verified email and direct-dial data for the US, UK and Canada.
- Genuine free plan (40 credits/month) plus transparent published pricing; test before you talk to sales.
- Independently audited under ISO 27701, ISO 27001 and SOC 2 Type II, with TrustArc and ePrivacyseal validation.
Cons
- The credit model bites; revealing a phone number costs 10× an email, so phone-heavy teams burn credits fast.
- Per-seat pricing and reported 8–15% renewal increases push real team cost above the headline.
- Coverage and accuracy thin out across continental Europe and APAC versus EU specialists like Cognism.
- Italy's data-protection regulator opened an investigation in 2025 into how Lusha sources data; a 2020 exposé questioned its early sourcing.
Lusha pricing
United States pricing
Published pricingLusha publishes self-serve pricing in USD and bills UK/EU buyers in US dollars (no separate GBP list). Credits: revealing a verified email = 1 credit, a phone number = 10 credits; unused monthly credits roll over up to 2× the plan limit. Annual billing is cheaper than monthly.
| Plan | Price | Billing | Notes |
|---|---|---|---|
| Free | $0 | / month | 1 user; 40 credits/mo (≈40 emails or 4 phone reveals). No card required. |
| Starter | $49.9 | / month | $37.45/mo billed annually ($449/yr). |
| Professional | $69.9 | / month | $52.45/mo billed annually ($629/yr). |
| Premium | $399.9 | / month | $299.95/mo billed annually ($3,599/yr). |
| Scale | Custom | Custom | Custom enterprise tier (5+ users); annual contract, contact sales. |
Frequently asked questions
- How much does Lusha cost?
- US plans are from $449/year.
- Does Lusha offer a free trial?
- Lusha offers a limited free trial or sample so you can test data quality before committing.
- Is Lusha GDPR compliant?
- States GDPR and CCPA compliance; independently audited under ISO 27701, ISO 27001 and SOC 2 Type II, with TrustArc and ePrivacyseal validation, and says it never scrapes LinkedIn or social networks. Caveats: Italy's Garante opened an investigation in April 2025 into how Lusha processes Italian residents' data, and a 2020 Nightwatch Cybersecurity report questioned its early data sourcing.