Review · Independent · Updated June 2026
Bombora review
The intent-data standard, a consent-based co-op that flags which companies are in-market for your category.
Bombora is the originator of B2B intent data, not a contact database. Its Company Surge product draws on a consent-based co-op of 5,000+ publishers to flag which companies are researching your category. It's the category benchmark with the cleanest sourcing, but it's demo-gated, pricey, and needs a separate tool to action the signals.
Third-party ratingsVerifiable public scores. Check them yourself.
- G24.4/5157 reviews View on G2 ↗
Why just these: G2 and Capterra are verified-buyer reviews, so they reflect what paying customers think. How we weigh review sources →
As displayed June 2026. Ratings change; the links above show today's figures.
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At a glance
- Founded
- 2014
- HQ
- New York, US
- Best for
- ABM and demand-gen teams prioritising in-market accounts; Enterprises that already have a contact tool to action intent; Marketers who want the category-standard intent source
- Free trial
- No
Pros and cons
Pros
- The intent-data benchmark, the largest consent-based co-op (5,000+ sites, 4.8M domains, 21,600+ topics) and the original "Company Surge".
- A consent-driven, no-bidstream sourcing model that's cleaner than scraped alternatives, and resolves to companies rather than individuals.
- A deep topic taxonomy lets you target precisely by what accounts are actively researching.
- Widely licensed and integrated (Salesforce, HubSpot, ABM tools), so it plugs into an existing stack.
Cons
- Demo-gated, five-figure pricing, with Vendr data putting the median near $25,000/year, plus onboarding.
- Intent is noisy, with one independent test finding roughly 1 in 5 "surging" accounts lacked genuine purchase intent.
- It's not a contact database; you need a separate tool (ZoomInfo, Apollo, Cognism) to find who to contact.
- Signals update weekly by default, and coverage is US-weighted.
Bombora pricing
United States pricing
Not publicly listedBombora publishes no pricing; figures are third-party estimates. Vendr data puts the median buyer near $25,000/year (range ~$13k–$200k+), priced by the number of intent topics tracked and audience volume, plus $5k–$20k onboarding. Unconfirmed estimate.
| Plan | Price | Billing | Notes |
|---|---|---|---|
| Company Surge (intent) | $25,000 est. | / year | Median ~$25k/yr; priced by topics tracked & audience volume. Unconfirmed estimate. |
Frequently asked questions
- How much does Bombora cost?
- US plans are estimated from $25,000/year.
- Does Bombora offer a free trial?
- Bombora does not offer a self-serve free trial; you'll need to book a demo with their sales team.
- Is Bombora GDPR compliant?
- Bombora's headline strength is its sourcing: a consent-based co-op where member publishers obtain visitor consent, with no real-time-bidding (bidstream) or scraped data, and intent resolved to a business rather than a named individual. It states alignment with GDPR and CCPA. For privacy-conscious buyers this is among the cleanest intent-data models available.