Review · Independent · Updated June 2026
ZoomInfo review
The deepest US B2B database, with intent, visitor-ID and enrichment in one platform, at an enterprise price.
ZoomInfo is the heavyweight of US B2B data, the deepest contact and company database in the category, bundled with intent data, website visitor ID and enrichment. The trade-offs are real: opaque five-figure pricing, rigid auto-renewing contracts, and weaker accuracy outside the US.
Third-party ratingsVerifiable public scores. Check them yourself.
- G24.5/59,102 reviews View on G2 ↗
- Capterra4.1/5319 reviews View on Capterra ↗
Why just these: G2 and Capterra are verified-buyer reviews, so they reflect what paying customers think. How we weigh review sources →
As displayed June 2026. Ratings change; the links above show today's figures.
We may earn a commission when you buy through links on this site. It never affects our scores, rankings or verdicts. See our methodology.
At a glance
- Founded
- 2007
- HQ
- Vancouver, US
- Best for
- US enterprise and mid-market revenue teams; Buyers who need intent + website visitor ID + data in one platform; Teams with budget for a five-figure annual contract
- Free trial
- No
Pros and cons
Pros
- The deepest US database in the category, with 500M+ profiles claimed, org charts, scoops and news signals.
- A genuinely all-in-one platform, bundling intent data, website visitor ID (WebSights), enrichment and technographics together.
- Precise, powerful search and filtering that experienced teams rate highly (G2 4.5/5 from 9,000+ reviews).
- Strong CRM and workflow integrations.
Cons
- Opaque, five-figure pricing, with Vendr data putting the median deal near $33,500/yr and all-in costs commonly $30k–$60k.
- Rigid multi-year contracts and 60-day auto-renewal terms are the most common complaint, with state-AG complaints on record.
- Data accuracy decays outside the US and for older records; international coverage is a paid add-on.
- Two US right-of-publicity cases ($29.55M Ramos settlement; Martinez allowed to proceed) reflect ongoing data-subject backlash over being listed.
ZoomInfo pricing
United States pricing
Not publicly listedZoomInfo publishes no pricing; every figure here is a third-party estimate. Vendr transaction data puts the median buyer at ~$33,500/yr (range $7k–$155k across 1,500+ purchases); all-in cost is commonly $30k–$60k/yr once seats, credits and add-ons are included. Minimum 3 seats, annual contract, with widely reported 60-day-notice auto-renewal. Unconfirmed estimate.
| Plan | Price | Billing | Notes |
|---|---|---|---|
| Professional | $14,995 est. | / year | Core database + search. Unconfirmed estimate. |
| Advanced | $24,995 est. | / year | Adds intent data & WebSights visitor ID. Unconfirmed estimate. |
| Elite | $39,995 est. | / year | Adds Copilot AI & max data access; $39,995+/yr. Unconfirmed estimate. |
Frequently asked questions
- How much does ZoomInfo cost?
- US plans are estimated from $14,995/year.
- Does ZoomInfo offer a free trial?
- ZoomInfo does not offer a self-serve free trial; you'll need to book a demo with their sales team.
- Is ZoomInfo GDPR compliant?
- States GDPR (for EEA/UK/Swiss data) and CCPA compliance, with a self-service opt-out, TrustArc validation and ISO 27001/27701. But its data-broker model has drawn sustained legal pushback: a $29.55M right-of-publicity settlement (Ramos, covering CA/IL/IN/NV) and a separate California case (Martinez) the 9th Circuit allowed to proceed, reflecting sustained pushback from people who object to being listed in the database.