How much does Lead Forensics cost?

US plans are estimated from $6,000/year.

Does Lead Forensics offer a free trial?

Lead Forensics offers a limited free trial or sample so you can test data quality before committing.

Is Lead Forensics GDPR compliant?

Operates as a data processor (you are the controller) under a GDPR Article 28 DPA, and processes business-level data only, and it states it cannot identify individual visitors or personal/home details, and is ISO 27001 certified. The grey zone: it disclaims responsibility for the lawful basis (pushing it to you) and its guidance is largely silent on PECR/ePrivacy cookie-consent duties, which sit with you.

Review · Independent · Updated June 2026

Lead Forensics review

Item: Lead Forensics
Rating: 6.4
Author: B2B Data Reviews

Reverse-IP website-visitor identification that shows which companies browse your site, at an enterprise price.

In short

Lead Forensics is the established name in B2B website-visitor identification: it reveals which companies browse your site via reverse-IP, with strong support. The catch: opaque five-figure pricing, demanding annual contracts, and it identifies the company, not the individual visitor.

Third-party ratingsVerifiable public scores. Check them yourself.

G24.4/51,113 reviews View on G2 ↗
Capterra4.5/5251 reviews View on Capterra ↗

Why just these: G2 and Capterra are verified-buyer reviews, so they reflect what paying customers think. How we weigh review sources →

As displayed June 2026. Ratings change; the links above show today's figures.

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At a glance

Founded: 2009
HQ: Portsmouth, UK
Best for: B2B teams wanting to identify anonymous website traffic; UK and mid-market companies with web traffic to convert; Sales teams that act on real-time visitor alerts
Free trial: Yes (limited)

Pros and cons

Pros

Identifies the ~97% of B2B web visitors who never fill in a form, via reverse-IP matching.
Real-time visitor alerts and 20+ CRM and analytics integrations.
Customer support and account management are the most-praised aspect (Capterra support 4.7/5).
Quick to set up, since you drop in a tracking snippet and the vendor does the heavy lifting.

Cons

Opaque, five-figure pricing, with a reported ~$35k/year average (Vendr data) and no public list.
Annual upfront contracts and auto-renewals that are hard to cancel are a recurring complaint (per BBB filings).
It identifies the visiting company, not the individual person, a structural limit of reverse-IP.
IP matching can surface false leads from ISP/telecom traffic, and contact data can be dated.

Lead Forensics pricing

United States pricing

Not publicly listed

UK-founded but sales-led: Lead Forensics publishes no pricing and quotes per website-traffic volume. Reported figures (USD): entry ~$6,000/yr, average contract ~$35,000/yr (Vendr data), enterprise to ~$95,000/yr. Annual, paid upfront, with reported auto-renewal terms. Unconfirmed estimate.

Plan	Price	Billing	Notes
Essential	$6,000 est.	/ year	Reported entry ~$6k/yr; priced on traffic volume. Unconfirmed estimate.
Automate (enterprise)	$35,000 est.	/ year	Reported average contract ~$35k/yr, up to ~$95k. Unconfirmed estimate.

Frequently asked questions

How much does Lead Forensics cost?: US plans are estimated from $6,000/year.
Does Lead Forensics offer a free trial?: Lead Forensics offers a limited free trial or sample so you can test data quality before committing.
Is Lead Forensics GDPR compliant?: Operates as a data processor (you are the controller) under a GDPR Article 28 DPA, and processes business-level data only, and it states it cannot identify individual visitors or personal/home details, and is ISO 27001 certified. The grey zone: it disclaims responsibility for the lawful basis (pushing it to you) and its guidance is largely silent on PECR/ePrivacy cookie-consent duties, which sit with you.