Comparison · Independent · Updated June 2026
Apollo vs Lusha
In short
Apollo (7.4/10) and Lusha (7.3/10) score almost level on our rubric; the right pick depends on what you're optimising for. Apollo leads on pricing & transparency, while Lusha leads on data accuracy.
Scorecard, side by side
| Our rubric | Apollo | Lusha |
|---|---|---|
| Overall score | 7.4 | 7.3 |
| Data accuracy | 6.5 | 7.0 |
| Coverage | 7.5 | 7.0 |
| Ease of use | 9.1 | 9.2 |
| Pricing & transparency | 8.5 | 7.0 |
| Compliance | 6.0 | 6.0 |
Scores come from the same rubric applied to every provider. Higher value in each row is highlighted.
Third-party ratings
| Public rating | Apollo | Lusha |
|---|---|---|
| G2 | 4.7/5 (9,665) | 4.3/5 (1,667) |
| Capterra | 4.5/5 (394) | 4.0/5 (398) |
Pricing & data, side by side
| Attribute | Apollo | Lusha |
|---|---|---|
| Entry price | from $588/yr | from $449/yr |
| Pricing transparency | Published | Published |
| Free plan | Yes | Yes |
| Free trial | Yes | Yes |
| Verified email | ✓ | ✓ |
| Mobile / direct dials | ✓ | ✓ |
| Intent data | ✓ | ✓ |
| Website visitor ID | – | – |
| CRM enrichment | ✓ | ✓ |
Feature by feature
A union of both vendors' documented features. A dash means the vendor doesn't list that attribute, not necessarily that it's missing.
| Feature | Apollo | Lusha |
|---|---|---|
| Verified work email | yes | yes |
| Mobile / direct dials | Yes (credit-based) | Yes (10 credits each) |
| Intent / buying signals | yes | Yes (job changes, funding, hiring) |
| Website visitor ID | no | no |
| CRM enrichment | yes | yes |
| Multichannel sequencer | Yes (email + call + LinkedIn) | no |
| Built-in dialer | Yes (higher tiers) | no |
| Chrome extension | yes | yes |
| Free plan | Yes, generous | Yes (40 credits/mo) |
| Contract | Monthly or annual (Org: 3-seat min) | Monthly or annual |
| GDPR / compliance | GDPR/CCPA stated; community-data model | ISO 27701/27001, SOC 2; Garante probe open |
| US coverage | Strong | Strong |
| UK / EU coverage | Weaker: accuracy drops outside the US | Strong |
| CRM integrations | no | Salesforce, HubSpot, Pipedrive, Outreach |
| Continental EU coverage | no | Weaker than EU specialists |
Visit Apollo
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Apollo
Pros
- All-in-one, with a large contact database, multichannel sequencer and dialer in one subscription, replacing a multi-tool stack.
- Strong value for money, among the lowest price-per-seat in the category, with a genuinely usable free plan.
- Ease of use is the
- 200M+ contacts claimed with strong US coverage and 65+ search filters.
Cons
- Data accuracy is the recurring complaint, especially outside the US, where independent tests put UK/EU accuracy well below the headline 98.5% claim.
- Bounce rates on Apollo-sourced emails are reported at 15–25%+, higher internationally.
- Its crowdsourced "living data network" model raises GDPR-consent questions for European outreach.
- Support is slow on lower tiers, and billing and account-suspension disputes are a recurring complaint.
Lusha
Pros
- One-click Chrome extension and near-zero learning curve, the most-praised feature on G2 (4.3/5) and Capterra (Ease of Use 4.6/5).
- Reliable verified email and direct-dial data for the US, UK and Canada.
- Genuine free plan (40 credits/month) plus transparent published pricing; test before you talk to sales.
- Independently audited under ISO 27701, ISO 27001 and SOC 2 Type II, with TrustArc and ePrivacyseal validation.
Cons
- The credit model bites; revealing a phone number costs 10× an email, so phone-heavy teams burn credits fast.
- Per-seat pricing and reported 8–15% renewal increases push real team cost above the headline.
- Coverage and accuracy thin out across continental Europe and APAC versus EU specialists like Cognism.
- Italy's data-protection regulator opened an investigation in 2025 into how Lusha sources data; a 2020 exposé questioned its early sourcing.
Frequently asked questions
- Is Apollo or Lusha better?
- Apollo (7.4/10) and Lusha (7.3/10) score almost level on our rubric; the right pick depends on what you're optimising for. Apollo leads on pricing & transparency, while Lusha leads on data accuracy.
- Which is cheaper, Apollo or Lusha?
- On entry pricing, Lusha is the cheaper way in (from $449/yr vs from $588/yr). Credit models differ, so compare what you actually pay per 1,000 contacts, not just the headline.
- Can I use Apollo and Lusha together?
- Yes, teams often pair a broad database with a specialist tool. Just avoid paying twice for the same coverage; check where Apollo and Lusha overlap before buying both.