Comparison · Independent · Updated June 2026
Apollo vs UpLead
In short
Apollo (7.4/10) and UpLead (7.5/10) score almost level on our rubric; the right pick depends on what you're optimising for. Apollo leads on coverage, while UpLead leads on data accuracy.
Scorecard, side by side
| Our rubric | Apollo | UpLead |
|---|---|---|
| Overall score | 7.4 | 7.5 |
| Data accuracy | 6.5 | 7.5 |
| Coverage | 7.5 | 6.5 |
| Ease of use | 9.1 | 9.4 |
| Pricing & transparency | 8.5 | 7.5 |
| Compliance | 6.0 | 6.5 |
Scores come from the same rubric applied to every provider. Higher value in each row is highlighted.
Third-party ratings
| Public rating | Apollo | UpLead |
|---|---|---|
| G2 | 4.7/5 (9,665) | 4.7/5 (821) |
| Capterra | 4.5/5 (394) | 4.6/5 (76) |
Pricing & data, side by side
| Attribute | Apollo | UpLead |
|---|---|---|
| Entry price | from $588/yr | from $888/yr |
| Pricing transparency | Published | Published |
| Free plan | Yes | No |
| Free trial | Yes | Yes |
| Verified email | ✓ | ✓ |
| Mobile / direct dials | ✓ | ✓ |
| Intent data | ✓ | ✓ |
| Website visitor ID | – | – |
| CRM enrichment | ✓ | – |
Feature by feature
A union of both vendors' documented features. A dash means the vendor doesn't list that attribute, not necessarily that it's missing.
| Feature | Apollo | UpLead |
|---|---|---|
| Verified work email | yes | Real-time verified |
| Mobile / direct dials | Yes (credit-based) | Yes (credit) |
| Intent / buying signals | yes | Yes (Professional) |
| Website visitor ID | no | no |
| CRM enrichment | yes | no |
| Multichannel sequencer | Yes (email + call + LinkedIn) | no |
| Built-in dialer | Yes (higher tiers) | no |
| Chrome extension | yes | yes |
| Free plan | Yes, generous | 7-day, 5 credits |
| Contract | Monthly or annual (Org: 3-seat min) | Monthly or annual |
| GDPR / compliance | GDPR/CCPA stated; community-data model | GDPR/CCPA; B2B-only scope |
| US coverage | Strong | Strong |
| UK / EU coverage | Weaker: accuracy drops outside the US | Weaker |
| Firmographic data | no | 50+ filters |
| Technographic data | no | 16k+ data points |
| API access | no | Yes (Professional) |
| Accuracy guarantee | no | 95% (credit-back) |
Visit Apollo
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Apollo
Pros
- All-in-one, with a large contact database, multichannel sequencer and dialer in one subscription, replacing a multi-tool stack.
- Strong value for money, among the lowest price-per-seat in the category, with a genuinely usable free plan.
- Ease of use is the
- 200M+ contacts claimed with strong US coverage and 65+ search filters.
Cons
- Data accuracy is the recurring complaint, especially outside the US, where independent tests put UK/EU accuracy well below the headline 98.5% claim.
- Bounce rates on Apollo-sourced emails are reported at 15–25%+, higher internationally.
- Its crowdsourced "living data network" model raises GDPR-consent questions for European outreach.
- Support is slow on lower tiers, and billing and account-suspension disputes are a recurring complaint.
UpLead
Pros
- A 95% accuracy guarantee with credit-back on bad records, plus real-time email verification before you download.
- Transparent, self-serve pricing and a 7-day trial; easy to evaluate without a sales call.
- Ranked among the easiest tools to use (G2 Ease of Use 9.4/10).
- Includes intent data, technographics and 50+ search filters on higher tiers.
Cons
- The database (180M+ contacts claimed) is smaller than ZoomInfo's, with thinner coverage outside North America.
- Monthly credit limits feel tight on lower tiers for high-volume teams.
- Credits aren't refunded for non-use, and some billing-transparency complaints appear in reviews.
- Buyer intent and the full API are gated to the custom Professional tier.
Frequently asked questions
- Is Apollo or UpLead better?
- Apollo (7.4/10) and UpLead (7.5/10) score almost level on our rubric; the right pick depends on what you're optimising for. Apollo leads on coverage, while UpLead leads on data accuracy.
- Which is cheaper, Apollo or UpLead?
- On entry pricing, Apollo is the cheaper way in (from $588/yr vs from $888/yr). Credit models differ, so compare what you actually pay per 1,000 contacts, not just the headline.
- Can I use Apollo and UpLead together?
- Yes, teams often pair a broad database with a specialist tool. Just avoid paying twice for the same coverage; check where Apollo and UpLead overlap before buying both.