Comparison · Independent · Updated June 2026
Apollo vs ZoomInfo
In short
Apollo (7.4/10) and ZoomInfo (7.3/10) score almost level on our rubric; the right pick depends on what you're optimising for. Apollo leads on pricing & transparency, while ZoomInfo leads on data accuracy. Apollo publishes its pricing; ZoomInfo is demo-gated.
Scorecard, side by side
| Our rubric | Apollo | ZoomInfo |
|---|---|---|
| Overall score | 7.4 | 7.3 |
| Data accuracy | 6.5 | 8.0 |
| Coverage | 7.5 | 8.5 |
| Ease of use | 9.1 | 8.7 |
| Pricing & transparency | 8.5 | 4.0 |
| Compliance | 6.0 | 5.5 |
Scores come from the same rubric applied to every provider. Higher value in each row is highlighted.
Third-party ratings
| Public rating | Apollo | ZoomInfo |
|---|---|---|
| G2 | 4.7/5 (9,665) | 4.5/5 (9,102) |
| Capterra | 4.5/5 (394) | 4.1/5 (319) |
Pricing & data, side by side
| Attribute | Apollo | ZoomInfo |
|---|---|---|
| Entry price | from $588/yr | ~$14,995/yr |
| Pricing transparency | Published | Demo-gated |
| Free plan | Yes | No |
| Free trial | Yes | No |
| Verified email | ✓ | ✓ |
| Mobile / direct dials | ✓ | ✓ |
| Intent data | ✓ | ✓ |
| Website visitor ID | – | ✓ |
| CRM enrichment | ✓ | ✓ |
Feature by feature
A union of both vendors' documented features. A dash means the vendor doesn't list that attribute, not necessarily that it's missing.
| Feature | Apollo | ZoomInfo |
|---|---|---|
| Verified work email | yes | yes |
| Mobile / direct dials | Yes (credit-based) | Yes (~135M numbers claimed) |
| Intent / buying signals | yes | Yes, proprietary streaming intent |
| Website visitor ID | no | Yes (WebSights) |
| CRM enrichment | yes | yes |
| Multichannel sequencer | Yes (email + call + LinkedIn) | no |
| Built-in dialer | Yes (higher tiers) | no |
| Chrome extension | yes | no |
| Free plan | Yes, generous | no |
| Contract | Monthly or annual (Org: 3-seat min) | Annual; multi-year common, auto-renews |
| GDPR / compliance | GDPR/CCPA stated; community-data model | GDPR/CCPA stated; right-of-publicity suits |
| US coverage | Strong | Excellent (deepest in category) |
| UK / EU coverage | Weaker: accuracy drops outside the US | Moderate (paid Data Passport add-on) |
| Technographic data | no | yes |
| Firmographics | no | Deep: org charts, scoops, news signals |
| Public company | no | Nasdaq: GTM (formerly ZI) |
Visit Apollo
We may earn a commission when you buy through links on this site. It never affects our scores, rankings or verdicts. See our methodology.
Apollo
Pros
- All-in-one, with a large contact database, multichannel sequencer and dialer in one subscription, replacing a multi-tool stack.
- Strong value for money, among the lowest price-per-seat in the category, with a genuinely usable free plan.
- Ease of use is the
- 200M+ contacts claimed with strong US coverage and 65+ search filters.
Cons
- Data accuracy is the recurring complaint, especially outside the US, where independent tests put UK/EU accuracy well below the headline 98.5% claim.
- Bounce rates on Apollo-sourced emails are reported at 15–25%+, higher internationally.
- Its crowdsourced "living data network" model raises GDPR-consent questions for European outreach.
- Support is slow on lower tiers, and billing and account-suspension disputes are a recurring complaint.
ZoomInfo
Pros
- The deepest US database in the category, with 500M+ profiles claimed, org charts, scoops and news signals.
- A genuinely all-in-one platform, bundling intent data, website visitor ID (WebSights), enrichment and technographics together.
- Precise, powerful search and filtering that experienced teams rate highly (G2 4.5/5 from 9,000+ reviews).
- Strong CRM and workflow integrations.
Cons
- Opaque, five-figure pricing, with Vendr data putting the median deal near $33,500/yr and all-in costs commonly $30k–$60k.
- Rigid multi-year contracts and 60-day auto-renewal terms are the most common complaint, with state-AG complaints on record.
- Data accuracy decays outside the US and for older records; international coverage is a paid add-on.
- Two US right-of-publicity cases ($29.55M Ramos settlement; Martinez allowed to proceed) reflect ongoing data-subject backlash over being listed.
Frequently asked questions
- Is Apollo or ZoomInfo better?
- Apollo (7.4/10) and ZoomInfo (7.3/10) score almost level on our rubric; the right pick depends on what you're optimising for. Apollo leads on pricing & transparency, while ZoomInfo leads on data accuracy. Apollo publishes its pricing; ZoomInfo is demo-gated.
- Which is cheaper, Apollo or ZoomInfo?
- On entry pricing, Apollo is the cheaper way in (from $588/yr vs ~$14,995/yr). Credit models differ, so compare what you actually pay per 1,000 contacts, not just the headline.
- Can I use Apollo and ZoomInfo together?
- Yes, teams often pair a broad database with a specialist tool. Just avoid paying twice for the same coverage; check where Apollo and ZoomInfo overlap before buying both.