Comparison · Independent · Updated June 2026
Lusha vs UpLead
In short
Lusha (7.3/10) and UpLead (7.5/10) score almost level on our rubric; the right pick depends on what you're optimising for. Lusha leads on coverage, while UpLead leads on data accuracy.
Scorecard, side by side
| Our rubric | Lusha | UpLead |
|---|---|---|
| Overall score | 7.3 | 7.5 |
| Data accuracy | 7.0 | 7.5 |
| Coverage | 7.0 | 6.5 |
| Ease of use | 9.2 | 9.4 |
| Pricing & transparency | 7.0 | 7.5 |
| Compliance | 6.0 | 6.5 |
Scores come from the same rubric applied to every provider. Higher value in each row is highlighted.
Third-party ratings
| Public rating | Lusha | UpLead |
|---|---|---|
| G2 | 4.3/5 (1,667) | 4.7/5 (821) |
| Capterra | 4.0/5 (398) | 4.6/5 (76) |
Pricing & data, side by side
| Attribute | Lusha | UpLead |
|---|---|---|
| Entry price | from $449/yr | from $888/yr |
| Pricing transparency | Published | Published |
| Free plan | Yes | No |
| Free trial | Yes | Yes |
| Verified email | ✓ | ✓ |
| Mobile / direct dials | ✓ | ✓ |
| Intent data | ✓ | ✓ |
| Website visitor ID | – | – |
| CRM enrichment | ✓ | – |
Feature by feature
A union of both vendors' documented features. A dash means the vendor doesn't list that attribute, not necessarily that it's missing.
| Feature | Lusha | UpLead |
|---|---|---|
| Verified work email | yes | Real-time verified |
| Mobile / direct dials | Yes (10 credits each) | Yes (credit) |
| Intent / buying signals | Yes (job changes, funding, hiring) | Yes (Professional) |
| Website visitor ID | no | no |
| CRM enrichment | yes | no |
| Chrome extension | yes | yes |
| CRM integrations | Salesforce, HubSpot, Pipedrive, Outreach | no |
| Free plan | Yes (40 credits/mo) | 7-day, 5 credits |
| Contract | Monthly or annual | Monthly or annual |
| GDPR / compliance | ISO 27701/27001, SOC 2; Garante probe open | GDPR/CCPA; B2B-only scope |
| US coverage | Strong | Strong |
| UK coverage | Strong | Weaker |
| Continental EU coverage | Weaker than EU specialists | no |
| Firmographic data | no | 50+ filters |
| Technographic data | no | 16k+ data points |
| API access | no | Yes (Professional) |
| Accuracy guarantee | no | 95% (credit-back) |
Visit Lusha
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Lusha
Pros
- One-click Chrome extension and near-zero learning curve, the most-praised feature on G2 (4.3/5) and Capterra (Ease of Use 4.6/5).
- Reliable verified email and direct-dial data for the US, UK and Canada.
- Genuine free plan (40 credits/month) plus transparent published pricing; test before you talk to sales.
- Independently audited under ISO 27701, ISO 27001 and SOC 2 Type II, with TrustArc and ePrivacyseal validation.
Cons
- The credit model bites; revealing a phone number costs 10× an email, so phone-heavy teams burn credits fast.
- Per-seat pricing and reported 8–15% renewal increases push real team cost above the headline.
- Coverage and accuracy thin out across continental Europe and APAC versus EU specialists like Cognism.
- Italy's data-protection regulator opened an investigation in 2025 into how Lusha sources data; a 2020 exposé questioned its early sourcing.
UpLead
Pros
- A 95% accuracy guarantee with credit-back on bad records, plus real-time email verification before you download.
- Transparent, self-serve pricing and a 7-day trial; easy to evaluate without a sales call.
- Ranked among the easiest tools to use (G2 Ease of Use 9.4/10).
- Includes intent data, technographics and 50+ search filters on higher tiers.
Cons
- The database (180M+ contacts claimed) is smaller than ZoomInfo's, with thinner coverage outside North America.
- Monthly credit limits feel tight on lower tiers for high-volume teams.
- Credits aren't refunded for non-use, and some billing-transparency complaints appear in reviews.
- Buyer intent and the full API are gated to the custom Professional tier.
Frequently asked questions
- Is Lusha or UpLead better?
- Lusha (7.3/10) and UpLead (7.5/10) score almost level on our rubric; the right pick depends on what you're optimising for. Lusha leads on coverage, while UpLead leads on data accuracy.
- Which is cheaper, Lusha or UpLead?
- On entry pricing, Lusha is the cheaper way in (from $449/yr vs from $888/yr). Credit models differ, so compare what you actually pay per 1,000 contacts, not just the headline.
- Can I use Lusha and UpLead together?
- Yes, teams often pair a broad database with a specialist tool. Just avoid paying twice for the same coverage; check where Lusha and UpLead overlap before buying both.