How much does ZoomInfo cost?

In the US it's estimated from $14,995/year. Because pricing is custom-quoted, treat published figures as estimates and confirm with the vendor.

Does ZoomInfo have a free plan or trial?

No. ZoomInfo is sales-led with no self-serve free plan; you'll need to book a demo.

Is ZoomInfo worth the price?

We score ZoomInfo 7.3/10 overall, with pricing & transparency at 4.0/10. Opaque pricing makes it harder to judge value without a quote. See the full breakdown in our review.

What's a cheaper alternative to ZoomInfo?

Lusha is a lower-cost option (from $449/yr vs ~$14,995/yr). Compare them side by side before switching; the credit models differ.

How much does ZoomInfo cost?

In the US it's estimated from $14,995/year. Because pricing is custom-quoted, treat published figures as estimates and confirm with the vendor.

Does ZoomInfo have a free plan or trial?

No. ZoomInfo is sales-led with no self-serve free plan; you'll need to book a demo.

Is ZoomInfo worth the price?

We score ZoomInfo 7.3/10 overall, with pricing & transparency at 4.0/10. Opaque pricing makes it harder to judge value without a quote. See the full breakdown in our review.

What's a cheaper alternative to ZoomInfo?

Lusha is a lower-cost option (from $449/yr vs ~$14,995/yr). Compare them side by side before switching; the credit models differ.

Pricing · Independent · Updated June 2026

ZoomInfo pricing

In short

ZoomInfo doesn't publish pricing; it's sales-led and demo-gated. Plans are estimated from $14,995/year. There's no free plan.

United States pricing

Not publicly listed

ZoomInfo publishes no pricing; every figure here is a third-party estimate. Vendr transaction data puts the median buyer at ~$33,500/yr (range $7k–$155k across 1,500+ purchases); all-in cost is commonly $30k–$60k/yr once seats, credits and add-ons are included. Minimum 3 seats, annual contract, with widely reported 60-day-notice auto-renewal. Unconfirmed estimate.

Plan	Price	Billing	Notes
Professional	$14,995 est.	/ year	Core database + search. Unconfirmed estimate.
Advanced	$24,995 est.	/ year	Adds intent data & WebSights visitor ID. Unconfirmed estimate.
Elite	$39,995 est.	/ year	Adds Copilot AI & max data access; $39,995+/yr. Unconfirmed estimate.

What you'll actually pay

ZoomInfo doesn't publish pricing. The figures below are researched estimates from procurement data and reported quotes, flagged "unconfirmed estimate." Expect an annual contract and a per-seat element, and treat the first quote as negotiable.

Our estimates are sourced on each figure below and flagged unconfirmed estimate. See how we source pricing.

See ZoomInfo pricing

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Frequently asked questions

How much does ZoomInfo cost?: In the US it's estimated from $14,995/year. Because pricing is custom-quoted, treat published figures as estimates and confirm with the vendor.
Does ZoomInfo have a free plan or trial?: No. ZoomInfo is sales-led with no self-serve free plan; you'll need to book a demo.
Is ZoomInfo worth the price?: We score ZoomInfo 7.3/10 overall, with pricing & transparency at 4.0/10. Opaque pricing makes it harder to judge value without a quote. See the full breakdown in our review.
What's a cheaper alternative to ZoomInfo?: Lusha is a lower-cost option (from $449/yr vs ~$14,995/yr). Compare them side by side before switching; the credit models differ.