Alternatives · Independent · Updated June 2026
ZoomInfo alternatives
The best alternatives to ZoomInfo are Cognism, Apollo, Lusha. Cognism is our top pick (8.1/10), but the right swap depends on your region, budget and whether you need published pricing or a free plan.
- 8.1
Cognism
GDPR-first sales intelligence with phone-verified mobile numbers, strongest across the UK & EMEA.
Cognism is cheaper to start (~£12,000/yr) and scores higher overall (8.1 vs 7.3).
- 7.4
Apollo
All-in-one prospecting (database, sequencer and dialer) at a fraction of the enterprise price, strongest in the US.
Apollo publishes its pricing, is cheaper to start (from $588/yr), has a free plan and scores higher overall (7.4 vs 7.3).
- 7.3
Lusha
Self-serve B2B contact data with a one-click Chrome extension and transparent, published pricing.
Lusha publishes its pricing, is cheaper to start (from $449/yr) and has a free plan.
- 6.3
Seamless.ai
Real-time AI contact search with huge US volume and a free tier, if you can live with variable accuracy.
Seamless.ai is cheaper to start (~$1,764/yr) and has a free plan.
Frequently asked questions
- What is the best alternative to ZoomInfo?
- Cognism (8.1/10) is our highest-scoring ZoomInfo alternative. Cognism is cheaper to start (~£12,000/yr) and scores higher overall (8.1 vs 7.3). Compare them directly before switching.
- Why look for an alternative to ZoomInfo?
- Common reasons buyers switch away from ZoomInfo: Opaque, five-figure pricing, with [Vendr data](https://www.vendr.com/marketplace/zoominfo) putting the median deal near $33,500/yr and all-in costs commonly $30k–$60k. Rigid multi-year contracts and 60-day auto-renewal terms are the most common complaint, with state-AG complaints on record. If those matter to you, the options below address them in different ways.
- Is there a free alternative to ZoomInfo?
- Yes, Apollo, Lusha, Seamless.ai offer free plans you can test before paying.