Does Clay offer a free trial?

Clay offers a limited free trial or sample so you can test data quality before committing.

Is Clay GDPR compliant?

Holds SOC 2 Type 2 and ISO 27001, states GDPR and CCPA compliance, and is registered as a data broker in several US states. The important nuance: Clay owns no database, so the compliance (and accuracy) of any record depends on the third-party provider it was sourced from. Your due diligence extends to the providers you route through.

Review · Independent · Updated June 2026

Clay review

Item: Clay
Rating: 7.4
Author: B2B Data Reviews

Programmable data enrichment that runs "waterfall" lookups across 150+ providers; powerful, if you'll learn it.

In short

Clay is a programmable GTM data-enrichment platform, not a single database. It runs "waterfall" enrichment across 150+ providers to maximise match rates, with an AI research agent on top. Hugely flexible and accurate, but the learning curve and credit costs are the trade-off; it's best with a dedicated RevOps owner.

Third-party ratingsVerifiable public scores. Check them yourself.

G24.6/5225 reviews View on G2 ↗
Capterra4.7/510 reviews View on Capterra ↗

Why just these: G2 and Capterra are verified-buyer reviews, so they reflect what paying customers think. How we weigh review sources →

As displayed June 2026. Ratings change; the links above show today's figures.

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At a glance

Founded: 2017
HQ: New York, US
Best for: RevOps and GTM engineers building custom enrichment workflows; Teams that want maximum match rates via waterfall enrichment; Companies replacing several point tools with one programmable layer
Free trial: Yes (limited)

Pros and cons

Pros

Waterfall enrichment chains 150+ data sources, so match rates beat any single provider; independent tests cite 80–95% email finds.
Genuinely flexible, with spreadsheet-style workflows, conditional logic, an AI research agent (Claygent) and 150+ integrations.
Transparent self-serve credit pricing with a free plan, and a "bring your own API key" option to cut data costs.
Backed by a $3.1bn-valuation business (CapitalG-led Series C), so it's well-resourced and fast-moving.

Cons

Steep learning curve; reviewers report 4–6 weeks to get fluent, and it's best with a dedicated GTM/RevOps owner.
Credit costs can be unpredictable; failed lookups still consume credits, and top-ups carry a reported markup.
It owns no data, so accuracy and compliance depend on the providers you route through.
Overkill, and over budget, for small teams that just need a simple contact list.

Clay pricing

United States pricing

Published pricing

Clay publishes self-serve, credit-based pricing (USD). "Data Credits" buy data from its 150+ provider marketplace (from ~$0.05 each); "Actions" run operations. A "bring your own API key" option avoids Clay's data-credit charge for that provider. Self-serve plans were simplified to Launch/Growth in March 2026.

Plan	Price	Billing	Notes
Free	$0	/ month	No credit card required.
Launch	$185	/ month	$167/mo billed annually.
Growth	$495	/ month	$446/mo billed annually.
Enterprise	Custom	Custom	Custom credits & actions; annual commitment.

Frequently asked questions

How much does Clay cost?: US plans are from $2,004/year.
Does Clay offer a free trial?: Clay offers a limited free trial or sample so you can test data quality before committing.
Is Clay GDPR compliant?: Holds SOC 2 Type 2 and ISO 27001, states GDPR and CCPA compliance, and is registered as a data broker in several US states. The important nuance: Clay owns no database, so the compliance (and accuracy) of any record depends on the third-party provider it was sourced from. Your due diligence extends to the providers you route through.