Alternatives · Independent · Updated June 2026
Clay alternatives
In short
The best alternatives to Clay are Apollo, ZoomInfo, Lusha. Apollo is our top pick (7.4/10), but the right swap depends on your region, budget and whether you need published pricing or a free plan.
- 7.4
Apollo
All-in-one prospecting (database, sequencer and dialer) at a fraction of the enterprise price, strongest in the US.
Apollo is cheaper to start (from $588/yr).
- 7.3
ZoomInfo
The deepest US B2B database, with intent, visitor-ID and enrichment in one platform, at an enterprise price.
ZoomInfo is a strong fit for US enterprise and mid-market revenue teams.
- 7.3
Lusha
Self-serve B2B contact data with a one-click Chrome extension and transparent, published pricing.
Lusha is cheaper to start (from $449/yr).
Frequently asked questions
- What is the best alternative to Clay?
- Apollo (7.4/10) is our highest-scoring Clay alternative. Apollo is cheaper to start (from $588/yr). Compare them directly before switching.
- Why look for an alternative to Clay?
- Common reasons buyers switch away from Clay: Steep learning curve; reviewers report 4–6 weeks to get fluent, and it's best with a dedicated GTM/RevOps owner. Credit costs can be unpredictable; failed lookups still consume credits, and top-ups carry a reported markup. If those matter to you, the options below address them in different ways.
- Is there a free alternative to Clay?
- Yes, Apollo, Lusha offer free plans you can test before paying.