Alternatives · Independent · Updated June 2026
Apollo alternatives
The best alternatives to Apollo are Cognism, ZoomInfo, Lusha. Cognism is our top pick (8.1/10), but the right swap depends on your region, budget and whether you need published pricing or a free plan.
- 8.1
Cognism
GDPR-first sales intelligence with phone-verified mobile numbers, strongest across the UK & EMEA.
Cognism scores higher overall (8.1 vs 7.4).
- 7.3
ZoomInfo
The deepest US B2B database, with intent, visitor-ID and enrichment in one platform, at an enterprise price.
ZoomInfo is a strong fit for US enterprise and mid-market revenue teams.
- 7.3
Lusha
Self-serve B2B contact data with a one-click Chrome extension and transparent, published pricing.
Lusha is cheaper to start (from $449/yr).
- 6.8
RocketReach
Self-serve email and phone lookups across a large global database, with transparent lookup-based pricing.
RocketReach is cheaper to start (from $399/yr).
- 6.3
Seamless.ai
Real-time AI contact search with huge US volume and a free tier, if you can live with variable accuracy.
Seamless.ai is a strong fit for High-volume US prospecting on a budget.
Frequently asked questions
- What is the best alternative to Apollo?
- Cognism (8.1/10) is our highest-scoring Apollo alternative. Cognism scores higher overall (8.1 vs 7.4). Compare them directly before switching.
- Why look for an alternative to Apollo?
- Common reasons buyers switch away from Apollo: Data accuracy is the recurring complaint, especially outside the US, where [independent tests](https://prospeo.io/s/apollo-io-accuracy) put UK/EU accuracy well below the headline 98.5% claim. Bounce rates on Apollo-sourced emails are reported at 15–25%+, higher internationally. If those matter to you, the options below address them in different ways.
- Is there a free alternative to Apollo?
- Yes, Lusha, RocketReach, Seamless.ai offer free plans you can test before paying.